Wikileads

Wikileads 2.0: The Plan

Wikileads 2.0 would look a lot like the original Wikileads, but with more original reporting and analysis of Wikileaks-related current events, more user interaction and more multimedia.

• Real reporting, deep analysis. The most successful posts so far — the posts where a lot of people spent a significant amount of time — included original reporting and analysis of Wikileaks-related current events. The top four posts in terms of pageviews and time spent did more than aggregate Wikileaks news:
  

  Post	Pageviews	Time on page
  Top secret bibles? Not once they’re on the Internet.	64	3 min
  Wikimedia’s dirty little secrets: Wikinews censors an article about porn on Wikipedia	38	4.5 min
  Does the Wikimedia Foundation censor its writers? Notaccording to communications director Jay Walsh.	36	6 min
  An invoice for Chinese rockets and bombs, courtesy Wikileaks	14	3 min

So if the author of Wikileads.net were to come across some money to improve this site, her top priority would be to do more original reporting.

• Wikileaks Weekly News Roundup, the video. Posts that contain audio and video have proven popular as well, especially in terms of time spent on a page. In the ideal Wikileads, every week I would create a short but interesting news roundup video to summarize Wikileaks-related events.
• The power of the link. About 46 percent of Wikileads’ traffic resulted from incoming links. Of that, 25 percent found out about Wikileads through a single link at Enturbulation.org, an anti-Scientology site. Also, Digg provided seven percent of link-based traffic even though I only started Digging my posts about three weeks ago. This demonstrates the power of social bookmarking and forum participation. Part of the Wikileads 2.0 plan is to participate more in online discussions of Wikileaks. Well-placed, insightful comments could draw visitors to Wikileads.
• Make it pretty. More Tom Cruise videos in posts about Scientology. If Robert Mugabe is trafficking Chinese rockets, insert a photo of Robert Mugabe or Chinese rockets. Photos and graphics break up the text and make a site more aesthetically appealing. A prominent photo of a rocket might intrigue a new visitor enough that he/she sticks around.
• Geotag it and put it in context. Wikileaks leaks expose dirty dealings from around the world. But people aren’t always informed on world news and geography. To help put Wikileaks information in context, Wikileads 2.0 would geotag leaks and provide more background information about the governments, politicians and companies related to the latest leak.

With these changes, the new and improved Wikileads would attract a loyal following of readers with its engaging, original and newsworthy commentary on the Wikileaks project.

Read more:
Wikileads Community Profile
Wikileads 2.0: Overview